In October 2009, Scentsy looked beyond its national sales model and opened the doors to selling and recruiting in Canada. In an unusual move for a party plan company, this first international expansion allowed U.S.-based Consultants to sell and recruit across the border. In this way, Scentsy’s values and “spirit” crossed the border as well. New Canadian Consultants received training and support from seasoned Consultants in the U.S., and U.S. Consultants were given an opportunity to grow their businesses. Scentsy showed a profit in Canada in less than three months. At the end of the first quarter of 2010, Scentsy had more than 1,000 active Consultants in Canada.
By the end of the year, Scentsy had spread operations to all 50 United States, Puerto Rico, Guam, and Canada.
In March 2012, alongside the release of the new Scentsy Spring/Summer 2012 Catalogue, Scentsy launched a new product line: Layers by Scentsy, a personal and laundry care line that would allow Consultants and Customers to extend the Scentsy fragrance experience from their skin to their clothes.
In September 2012, Scentsy launched Sincerely Scent, a line of scented greeting cards that are completely customizable — even down to the Scentsy Favourites fragrance inside!
The Story Continues
What began in 2003 as a simple idea inspired by ordinary women has since become a thriving international business. Orville and Heidi — along with thousands of Scentsy Consultants and customers — have created something extraordinary that touches thousands of lives each day in profound ways. Orville says it best: “Through the power of our fragrances, the simplicity of our product line, and a deep sense of family at home and at work, we find hope, vision, and an appetite for working hard as a team that binds us together. With Scentsy, we have each found something that speaks to and encourages the best in ourselves and each other.”
If you would like more information about Scentsy or becoming a Scentsy Independent Consultant please drop me an email. jane.e.lee@bell.net
